ShopFully International Group is a leading digital platform used by over 30 million users worldwide when getting ready to go shopping in their neighborhood. The platform contains a variety of information including details about promotions, new products, shops, opening times and contacts of the main retailers and brands in each shopping category, geolocated in one place and easily accessible to users.

Founded by managers with over ten years’ experience in the internet, media and consumer goods industries, ShopFully International Group already count on a fast growing, international team of 200 professionals with a strong digital know -how in the digital field.




Stefano Portu

CEO & Founder

Stefano Portu has gained more than 20 years of experience in the digital sector. He took part in the start-up Buongiorno, one of the few Italian digital successes on a global scale, where he worked for eight years, serving as Director in different global divisions of the Group. He subsequently held the position of Digital Director at Gruppo Editoriale L’Espresso for a period of six years. He co-founded ShopFully with Alessandro.

Alessandro Palmieri


After having taken part in the start-up Buongiorno SpA – the Italian multinational company in the mobile services sector – and co-founding other important international aggregators such as jobrapido.com and autoxy.it, Alessandro Palmieri co-founded ShopFully Group.



Pietro De Nardis

Board of Directors

Pietro De Nardis has held several management roles with companies in the consumer goods industry such as Barilla, Unilever and Bolton Group. He contributed to the founding of Buongiorno SpA, where he was in charge of international growth and business development as a member of the Executive Committee. Since 2014, he has been an angel investor for many start-ups including ShopFully Group, Restopolis, Aerodron and BeMyEye.

Alessandro Damiano

President, Board of Directors

Investment and Fund Manager for Principia, Alessandro Damiano has significant experience in managing and leading M&A activity primarily in the banking sector, financial services, real estate and renewable energy. Since 2014, he has served as President of the ShopFully Group Board of Directors.

Cesare Maifredi

Board of Directors

Cesare Maifredi, General Manager of 360° Capital Partners, has managed the company’s investment portfolio since 2010. Prior to this, he held the role of Senior Engagement Manager in the Houston office of McKinsey & Company, and he has also worked for Bain & Company, A2A SpA and Accenture. He has been part of the Board of Directors at ShopFully Group since 2014.

Tony Zappalà

Board of Directors

Tony Zappalà is a partner of Highland Europe, an international venture capital investing in large market opportunities in internet, mobile and software.
He currently represents Highland Europe on the boards of AMCSWeTransfer and Talentsoft.
Prior to joining Highland, Tony worked with Index Ventures, where he gained extensive board experience with high-tech European & American companies such as Moleskine, Privalia, Sonos and Nasty Gal.



Michele Costabile

Advisory Board Member

Michele Costabile is a professor of Marketing and Entrepreneurship at the LUISS University in Rome. He is a renowned advisor on Marketing, Technology Management, Entrepreneurship & Venture Capital topics. He served as CEO and Chairman at Principia (2010-2014), heading the company up to the venture capital leadership in Italy, and supervising more than 30 start up capital investments and some very successful exits.

Mauro Del Rio

Advisory Board Member

Mauro Del Rio is Founder and Chairman of Buongiorno S.p.A., a worldwide leading company in digital entertainment content for mobile terminals. Prior to founding Buongiorno in 1999, he had been Senior Strategy Manager at Andersen Consulting (now Accenture), specialising in consultancy for the most important financial institutions and Italian wireline and wireless telecommunication companies. Before joining Accenture, Mr Del Rio worked at Ote Telecomunicazioni specialising in the research and development of the first experimentation of standard technology GSM in 1989

Andrea Casalini

Advisory Board Member

Andrea Casalini is the Chief Executive Officer of Eataly Net, focused on international e-commerce of high quality food and beverage products. From 2000 to 2014 he was the CEO of Buongiorno SpA, a worldwide leading company in digital entertainment content for mobile terminals. He has driven the company journey across all its different phases: from a start up to a listed company on Milan Stock Exchange to becoming part of NTT DOCOMO. Previously, he had international roles in EDS, McKinsey and Accenture. Since 2008, he is an independent director of Gruppo Mutui on Line. He has been director of several digital companies.

Carlo Alberto Carnevale-Maffé

Advisory Board Member

Carlo Alberto Carnevale-Maffé is a professor of Strategic and Entrepreneurial Management at SDA Bocconi School of Management, the MBA & Executive MBA school of Bocconi University. He has been a lecturer in the international programs of GSB Columbia University, Stern School NYU, Wharton School and Steinbeis University in Berlin. He is a Non-Executive Director of several companies in the Technology, Media and Telecommunications sector. He is also managing director at ABI-LAB (a branch of the Italian Banking Association) and a member of the Scientific Committee of the Telecom Italia Foundation and of the Editorial Board of the Harvard Business Review in Italy.